Job Description
<p><strong>Position: Marketing, Brand & Growth Lead</strong></p>
<p>Full-Time, Permanent | Hybrid – 3 Days In-Office / 2 Days Remote</p>
<p><strong>Salary:</strong> $60k-65K + Group Benefits + Retirement Savings Matching + Paid personal days</p>
<p><strong>Ready to Build a Brand That Moves People?</strong></p>
<p>The Job Shoppe is looking for a creative, resourceful and results-driven <strong>Marketing, Brand & Growth Lead</strong> to strengthen our brand, generate employer and job-seeker leads, support sales and bring the stories that set us apart to life.</p>
<p>This is a <strong>hands-on marketing and content role with real ownership</strong>. You'll move between strategy and execution; building campaigns, creating social content, getting behind and in front of the camera, supporting sales, strengthening our digital presence and exploring how AI can help us work smarter.</p>
<p>We're looking for someone who understands that great content shouldn't just look good; it should <strong>capture attention, tell a story and move people to action.</strong></p>
<p><strong>You'll Thrive Here If You...</strong></p>
<p>You think strategically but aren't afraid to roll up your sleeves and create. You're curious, resourceful, comfortable on camera and willing to test new ideas. You understand that creativity should support a business objective and take ownership from idea to execution to results.</p>
<p>Most importantly, you connect with our values:</p>
<p><strong>Make It Matter. Own It. Ask Better. Lead the Room. Raise the Bar.</strong></p>
<p><strong>What You'll Do</strong></p>
<ul>
<li>Own our social media strategy, content calendar and brand presence across Instagram, Facebook and other relevant channels.
<li>Create, film and publish Reels, Stories, interviews, event content, behind-the-scenes features and other short-form video.
<li>Be comfortable appearing on camera and representing The Job Shoppe through authentic, personality-driven content.
<li>Write engaging captions, hooks, calls to action and other marketing copy.
<li>Develop campaigns that generate qualified employer leads and attract job seekers.
<li>Tell compelling stories about our people, clients, candidates, partnerships and community.
<li>Attend events to capture content, conduct interviews and share timely social coverage.
<li>Monitor trends and identify creative ways to adapt them to our brand and audiences.
<li>Engage with our online community through comments, messages and mentions.
<li>Build email campaigns, landing pages, lead magnets and other digital marketing initiatives.
<li>Partner with Sales to create presentations, proposals and client-facing materials.
<li>Coordinate with designers, photographers, video editors, influencers and other creative partners as needed.
<li>Track content and campaign performance and use results to continuously improve.
<li>Use AI tools to enhance content creation, research, lead generation and marketing workflows.
<li>Support our events and thought-leadership initiatives.
</ul>
<p><strong>What We're Looking For</strong></p>
<ul>
<li><strong>3–5 years of experience</strong> in marketing, social media, communications, brand or digital marketing.
<li>Strong understanding of Social media, reels, stories and short-form content.
<li>Strong instincts for what makes people stop scrolling and take action.
<li>Proven experience developing campaigns or content that produces measurable results.
<li>Strong writing, storytelling, copywriting and visual-content skills.
<li>Confidence creating content independently, including filming and appearing on camera.
<li>Experience with social media, email marketing, websites and analytics.
<li>Experience with Canva, Adobe Creative Suite or similar design tools.
<li>Practical experience using AI tools for marketing, content or workflow improvement.
<li>Strong organization and project-management skills with the ability to manage multiple priorities.
<li>A portfolio or examples of relevant creative work.
<li>Event marketing, B2B marketing, recruitment or workforce-development experience is an asset.
</ul>
<p><strong>What We Offer</strong></p>
<ul>
<li>Competitive salary
<li>5 paid personal days per year
<li>Group benefits
<li>Retirement savings matching
<li>Hybrid schedule – 2 remote days per week
<li>Professional development opportunities
<li>Exposure to emerging AI, automation and digital tools
<li>Meaningful ownership over projects that directly impact company growth
<li>The opportunity to help shape our brand, voice and digital presence
<li>A collaborative, entrepreneurial and forward-thinking team environment
</ul>
<p><strong>Apply Today</strong></p>
<p>Please submit your <strong>résumé and portfolio or examples of your work</strong>.</p>
<p>We'd also love to hear about one campaign, piece of content or creative project you're proud of; <strong>What did you personally create, what were you trying to achieve and what result did it produce?</strong></p>
<p>The Job Shoppe is committed to an inclusive and accessible recruitment process. Accommodation is available throughout the recruitment process upon request.</p>
<p><strong>This posting is for an existing vacancy.</strong></p>
<p><strong>The Job Shoppe uses AI-supported tools to assist in screening or assessing applications. Final hiring decisions are made by people.</strong></p>
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